Encrypted QR authentication and certificate management for the real world
Authentific is an enterprise-grade encrypted QR authentication and Certificate Management System (CMS), jointly owned and advanced by HSA Security Solutions (Dubai, UAE) and Holographic Label Sdn Bhd (Kuala Lumpur, Malaysia) - combining deep digital security engineering with decades of high-security printing and large-scale regulated-industry deployment experience.
Jointly owned by HSA Security Solutions and Holographic Label Sdn Bhd
Authentific is jointly owned and advanced by HSA Security Solutions and Holographic Label Sdn Bhd, combining HSA's digital security, QR authentication, and software engineering capabilities with Holographic's decades of Malaysian security-printing expertise, high-security label production, and large-scale regulated-industry deployment experience.
Dubai-based security technology company established 2008. ISO 9001:2015 certified. Develops and delivers advanced product authentication, QR encryption, track & trace, and anti-counterfeit platforms to enterprises and governments worldwide. NATO CAGE Code: 3HSAW. US SAM.gov registered.
Malaysia-based security printing specialist established 1997. Over 4+ Billion labels supplied worldwide. Footprint across approximately 30+ countries since 2004. Asian Print Awards Gold Award winner in 2018, 2021, 2022, and 2023. Specialists in patented copy-proof QR codes, multi-layered security labels, tax stamps, and regulated-industry deployments across the APAC region.
Authentific QR Authentication & Certificate Management System (CMS)
The joint focus is Authentific's encrypted QR authentication technology and Authentific CMS - a Certificate Management System for issuing, managing, verifying, and auditing digital certificates, product certificates, compliance records, and official documents. Together, HSA's software engineering depth and Holographic's physical security printing capability deliver an end-to-end authentication infrastructure spanning digital and physical layers.
Eliminate counterfeit risk from the physical supply chain
Counterfeit goods are a multi-hundred-billion-dollar problem spanning every major product category. They erode brand equity, reduce manufacturer revenue, expose consumers to unsafe substitutes, and undermine the regulatory frameworks that protect public health and safety.
Authentific exists to change the economics of counterfeiting. When every physical product unit carries a unique, cryptographically signed digital identity - and when verification is available instantly, anywhere, to any party in the supply chain - counterfeiting becomes computationally infeasible rather than merely illegal.
We focus on the infrastructure layer: the serialisation systems, the authentication API, and the supply chain intelligence tools that enable enterprises to deploy product authentication at the scale and speed their operations require.
HSA Security Solutions
HSA Security Solutions is Authentific's digital security and software engineering partner, headquartered in Dubai, United Arab Emirates, operating since 2008. ISO 9001:2015 certified, HSA develops and delivers advanced QR authentication, product serialisation, brand protection, track & trace, aviation security, and turnkey anti-counterfeit platforms to enterprises, governments, airlines, and regulated-sector organisations worldwide. Trailio remains a separate HSA ecosystem platform and is not part of the Authentific joint ownership.
Beyond Authentific, HSA Security Solutions operates a portfolio of advanced security and verification platforms - each purpose-built for specific enterprise and government deployment contexts. This institutional depth, combined with long-standing client relationships in regulated sectors, gives Authentific direct access to domain expertise that generic software vendors cannot replicate.
HSA's client base spans pharmaceutical manufacturers, FMCG producers, government revenue authorities, national customs agencies, international airlines, and major brand owners across Asia, the Middle East, Africa, and Europe.
Holographic Label Sdn Bhd
Established in 1997, Holographic Label Sdn Bhd is a Malaysia-based security printing specialist with APAC-wide deployment experience, a global supply footprint, and a 25-year track record in high-security label manufacturing for regulated industries.
Production & Security Printing Portfolio
Holographic's production capabilities span the full spectrum of high-security label and document printing, including patented copy-proof QR technologies that directly complement Authentific's digital authentication layer.
Holographic Label Sdn Bhd has pioneered and supported large-scale pharmaceutical security label programmes in Malaysia, with established involvement in the Ministry of Health Malaysia (KKM) regulated pharmaceutical ecosystem. Their deployment experience in regulated healthcare supply chains is a key asset for Authentific's pharmaceutical and compliance-focused customers in the APAC region.
Part of a wider security and verification portfolio
Authentific operates within a broader group of advanced security and authentication platforms developed and maintained by HSA Security Solutions. Each platform addresses a distinct domain - from aviation seal accountability to government-grade excise control - backed by the same engineering rigour and enterprise deployment experience.
HSA Security Solutions
The parent security and technology company behind a portfolio of advanced authentication, traceability, and sector-specific security platforms. Based in Dubai, UAE. Operating since 2008. ISO 9001:2015 certified.
HSA Security Solutions serves enterprises, government authorities, airlines, and regulated-sector organisations requiring production-grade authentication and traceability infrastructure. The company combines deep technology development capability with field-proven deployment experience across pharmaceuticals, excise, aviation, and high-value consumer goods sectors.
Registered in the US Federal Procurement System (SAM.gov) and verified under NATO CAGE Code 3HSAW, HSA meets the compliance and procurement standards required for regulated government and defence-adjacent sector engagements.
Trailio
A modular ecosystem of track & trace, tax, trade, asset, and brand protection solutions for governments and enterprises.
Platform Modules
FlightSeal
A specialised aviation security seal inventory and accountability platform for airline and airport operations.
FlightSeal addresses a highly specific operational need in the aviation sector: the management, serialisation, issuance, and audit-trail accountability of tamper-evident security seals used across aircraft cabins, service panels, and controlled cargo. The platform is designed to meet the traceability and compliance requirements of airline security programmes and airport regulatory bodies.
FlightSeal is deployed by airlines, ground handlers, and aviation security teams requiring demonstrable chain-of-custody for high-volume seal operations - where individual seal accountability is a regulatory and safety requirement.
TrueTap
An NFC-based instant authentication and anti-counterfeit solution for premium and regulated products.
Where Authentific operates at the QR code layer, TrueTap extends authentication to NFC-enabled packaging and product labels. This allows brand owners to deploy tap-to-verify functionality on premium products - delivering a consumer authentication experience directly from a smartphone tap, without requiring a dedicated app or QR scan workflow.
TrueTap is particularly suited to luxury goods, high-end spirits, consumer electronics, and regulated healthcare products where near-field communication provides a premium, low-friction verification touchpoint at the point of consumer interaction.
Authentific
An encrypted QR authentication platform and Certificate Management System (CMS), jointly owned by HSA Security Solutions and Holographic Label Sdn Bhd.
Authentific's core technology provides encrypted QR-code authentication and anti-counterfeit verification infrastructure - enabling manufacturers and brand owners to assign unique, cryptographically signed identities to individual product units. The platform's Certificate Management System (CMS) extends this to issuing, managing, verifying, and auditing digital certificates, product certificates, compliance records, and official documents.
Backed by HSA's software engineering depth and Holographic's physical security printing capabilities, Authentific delivers both the digital verification layer and the physical high-security label substrate - an end-to-end anti-counterfeit infrastructure for pharmaceuticals, consumer goods, regulated industries, and government compliance contexts.
Strengthened by group depth and institutional experience
Choosing Authentific means choosing a platform backed by an established parent company with direct, field-tested expertise across the full spectrum of product security - not a standalone vendor with a single deployment category.
What the HSA group delivers
The full range of security, authentication, and traceability capabilities available across the HSA Security Solutions portfolio.
Principles that guide how we build
Cryptography over obscurity
We don't rely on proprietary code formats or hidden encoding schemes. Our security model is built on well-understood, open cryptographic standards. The protection comes from the mathematics, not the secrecy.
Infrastructure, not just software
A QR label means nothing without reliable verification infrastructure behind it. We invest in the API availability, global edge delivery, and operational reliability that enterprise deployments require.
Built for operations teams
Authentication technology only delivers value if it integrates with how manufacturers actually work. We design for real production line constraints, ERP integration requirements, and compliance reporting workflows.
Actionable intelligence
Scan data is only valuable if it surfaces decisions. Our analytics layer is designed to surface diversion signals, authentication anomalies, and compliance gaps - not just raw event volumes.
Consumer experience matters
The final verification step happens when a consumer scans a product. We treat that moment as an opportunity to reinforce brand trust - not as a technical formality.
Privacy by design
Consumer scan data is used solely for authentication and analytics. We do not build consumer tracking profiles, and we apply data minimisation principles across the platform.
From digital trust to physical product identity
Authentific evolved from a broader set of digital verification and trust infrastructure capabilities into a focused enterprise product authentication platform. That evolution was driven by a clear market need: physical product supply chains lacked the cryptographic verification layer that digital systems had developed over years of security engineering.
The core insight was that the same principles used to secure digital transactions - cryptographic signing, unique identifiers, tamper-evident records - could be applied to physical products at the point of manufacture. The result is a platform that brings the security rigour of software to the physical supply chain.
Today, Authentific's platform handles serialised identity issuance, real-time authentication, and supply chain event intelligence for manufacturers and brand owners across pharmaceuticals, spirits, consumer goods, and industrial components - backed by the deep domain experience of the HSA Security Solutions group.
Start a conversation about your authentication requirements
We work best with manufacturers and brand owners who are serious about solving counterfeit risk at scale. If that describes your situation, we'd like to hear from you.